March 2025 Release Notes
Beyond Reviews: Unlocking Hidden Insights from Unstructured Customer Data
Edric Tse
Chief Product Officer at Neopets
October 2024 Release notes
Rambhatla Dhananjay Kumar
Player experience Manager at Scopely
April Laws
Lead Social Media & Community Manager at Wooga
Claudia Pons
Community Manager of Monopoly GO! at Scopely
Explore Jeff Parsley's journey as the February Player Insights Champion, recognized by Affogata for his data-driven approach to game improvement through player feedback.
Jeff Parsley
Global Community Manager of EA Sports
Lilian McDowell
CRM Manager at Sciplay
Explore Oyku Kural's journey as the October Player Insights Champion, recognized by Affogata for her data-driven approach to game improvement through player feedback. Gain insights into the role of player input and its impact on community growth, content, and environmental initiatives.
Oyku Kural
Community Manager at Supercell
Customer feedback has long been recognized as crucial for helping companies to improve their products and services, and brush up their customer satisfaction ratings. Every successful business tries to design a value product or a service that meets customer needs, but that’s very difficult if you’re not sure exactly what they are.
Whoever said “there’s no such thing as bad publicity” never faced a brand reputation crisis. When a lot of people are talking about your brand in negative terms, it could lead to a drastic loss in market share, which can be difficult to regain, even if it’s triggered by something relatively insignificant or that’s not your fault.
Consumers don’t just base purchase decisions on objective elements like price, location, or availability. Many times their actions relate to how they feel about your brand and to the emotional impact your brand makes upon their purchasing moves. That is why companies always try to maintain a good brand reputation and invest time, effort, and money in order for consumers to feel good about their products and services. Research showed that83% of consumers want a compassionate connection with brands, meaning they wish to purchase from companies that they can trust. This report also highlighted the role of emotions in driving consumers’ purchases. Another study reported that 39% of consumers claimed that trust drove their purchase decisions.
